http://www.connector.com/2012/10/1900/ Fri, 24 May 2013 09:26:34 -0500 hourly 1 http://wordpress.org/?v=3.5.1 http://www.connector.com/2012/10/1900/comment-page-1/#comment-60125 Patrick Lawler Thu, 31 Jan 2013 21:22:33 +0000 http://www.connector.com/?p=1900#comment-60125 Bingo! A manufacturer who admitted there has to be a better way of training then just throwing out webinars, on line training, etc. and thinking everyone is going to take them or even listen when they are taking them. This has been my complaint for years and I totally agree with you Tom. One other area that needs to be addressed. Although features and benefits are important, the problem with most training is that’s what everyone focuses on. Very few, if any at all, focus on application, questions the sales person should be asking the customer to estabish a solution for the customer, how your product compares to your competitions, etc. Although distributor sales people may have contacts, know their customers, know their markets, do a great job overall for their company, it should never be presumed that they know your product and your markets. Good article.

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